B2B email marketing

B2B email marketing for distributed teams.

We support coordinated email campaigns across several teams. Content, approvals and documented recipient consent are brought together before a clear message with an agreed response route is prepared.

B2B email marketing

Our contribution

From the message to the response

Consolidate contributions

We combine input from several teams into one understandable message. A specific occasion and call to action give the email direction.

Define approval routes

Owners for copy, audience and delivery are identified. Changes are incorporated into one clearly approved version.

Distribute replies

Responses are passed on according to responsibility. Unsubscribe requests are handled centrally within the agreed process.

B2B email marketing

Consent. Relevance. Transparency.

Before sending, the audience, consent records and content are agreed. Every marketing email needs a clearly identified sender and a simple way to unsubscribe.

Read our anti-spam policy ↗
  • Establish recipient eligibility and consent records.
  • Approve the message, sender and response route together.
  • Handle unsubscribe requests and replies consistently.

An illustrative project brief

Example: a shared event invitation

Several teams contribute to a specialist event. Their input becomes one approved invitation to consenting contacts. A common response route helps assign interests and questions.

Start a conversation

Let’s discuss what your project needs.

Which documents move between your teams? Tell us the locations and process that need a shared working view.

[email protected]

Positive Group Deutschland GmbH
Freiburg im Breisgau · Germany